In the recent weeks there have been some shocking
news articles about architecture that places the profession in an area of the
public mind-set that most would rather it wasn’t. This week The Architects’
Journal announced the results of a new survey which shows that 15% of the
public don't know what architects do. This comes after last week's news that an
architecture practice in Scotland has been offering a 70% discount on the deal website
Groupon; so it now seems those who do know what architects do aren't going to
know the true value of the profession.
It's easy to complain about these revelations, as many
people on the comment sections of the websites have, but in true reflection of
the pioneering spirit of the profession and in the face of the economic climate
I think we should embrace it. And here's how…