Newcastle Station Clock

Newcastle Station Clock

Monday 23 July 2012

Fast Architecture

In the recent weeks there have been some shocking news articles about architecture that places the profession in an area of the public mind-set that most would rather it wasn’t. This week The Architects’ Journal announced the results of a new survey which shows that 15% of the public don't know what architects do. This comes after last week's news that an architecture practice in Scotland has been offering a 70% discount on the deal website Groupon; so it now seems those who do know what architects do aren't going to know the true value of the profession.

It's easy to complain about these revelations, as many people on the comment sections of the websites have, but in true reflection of the pioneering spirit of the profession and in the face of the economic climate I think we should embrace it. And here's how…